Our Approach

Our Approach

Fruishi produces and markets a family of fruit sushi products from around the world.  Fruishi partners with Grand Metropolitan, Hadid, Gallery Rodeo, The Beverly Hills Cigar Club, and Beverly Hills Sports Car to participate in charity auctions, celebrity events, and red carpet functions worldwide.  We are developing multiple concepts for growth.

Our Story

Our Story

While Grand Metropolitan CEO Vin Lee was traveling through Eastern Europe, he was introduced to a fine selection of caviars.  The Beverly Hills Cigar Club had been hosting and sponsoring events around the world for many years.  Fruishi is a healthy, delicious, and sensational compliment.

Fruishi Fruit Sushi Partners

Fruishi loves to party.  It is what we do best!  Throughout the year we are invited to participate in hundreds of events around the world.  The red carpet and charity events along with the award shows and after parties are complete when Fruishi is on site to please the palate.  Whether we are paired with Champagne or Vodka, by the pool or in your lunch, Fruishi provide the finest from around the world.


Beverly Hills Sports Car

Beverly Hills, CA

Beverly Hills Sports Car is an exotic, luxury and sports car dealer founded in Southern California. We have grown to become one of the finest and most respected exotic automobile operators in North America. BHSC hosts in charity and celebrity events around the world with Fruishi Fruit Sushi in attendance.


Gallery Rodeo

Beverly Hills, New York, Paris, Moscow

Gallery Rodeo is a premiere destination for fine art in North America. Combined with Parke-Bernet, Herkaus and Galerie Vollard the group has one of the finest private collections on the West Coast.  The Group hosts and caters many events throughout the year in partnership with Pushkin Caviar.

Pushkin Caviar, Sevruga Caviar, Beluga Caviar, Osetra Caviar, Almas Caviar, Oscietre Caviar, Schipp Caviar, Sterlet Caviar, Malossol Caviar, Kaluga Caviar, Pressed Caviar, Salmon Roe, Vin Lee

Beverly Hills Cigar Club

Beverly Hills, CA

 The Beverly Hills Cigar Club is a private group of individuals passionate about wine, spirits, food and cigars. We participate in charity auctions, celebrity events, and red carpet functions including the Cannes Film Festival, Oscars, Grammys, Emmys, and Independent Spirit Awards always with Fruishi.

Lichtenstein's Department Store

Fruishi along with Hadid brands, Finlay Fine Jewelers, Heilig-Meyers Furniture, Orcofi Holdings, Dalgety, IMASCO, and Pushkin are now exclusively available online at Lichtenstein’s Fine Department Store & Luxury Boutique. Please visit us at Lichtenstein’s (